Heroes New York opened in September 2015 in the heart of Soho.
Born from a desire to bring back the talent to the forefront of Fashion - amidst a climate of ‘overcrowding' - Heroes has already established itself as one of the world’s leading independent agencies.
Embracing the various strengths of the models we represent, we have focused our management on the current dynamic of Art and Commerce, and fought the notion of the 'disposable model'. Our belief is that the new face to watch today should also have the opportunity to be the icon of tomorrow.
To do so, we approach the industry in a proactive manner, bringing brands and talent together. Curating every aspect of careers hand in hand with the talents we represent, but more importantly adapting our management to the ever-evolving movement of fashion and society.
The 'Heroes model' has a drive to constantly be the best they can be, to adapt to the current market, but to do so whilst keeping the essence of self.
Someone who has the drive to turn personal strengths and passions into a successful global brand, and to do so whilst never forgetting the need to give back.
Heroes is not a new agency, it is a new way of managing talent, and a partner in the evolution of Fashion globally.